Taste is such a subjective matter that we don...

Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.

We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.

We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.

Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse----only 7 of 27 identified all four samples correctly.

While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.

1.According to the passage the preference test was conducted in order to ________.

A. show that a person’s opinion about taste is mere guess-work

B. compare the ability of the participants in choosing their drinks

C. find out the role taste preference plays in a person’s drinking

D. reveal which cola is more to the liking of the drinkers

2. It is implied but not stated in the first paragraph that ________.

A. the competition between the two colas is very strong

B. blind tasting is necessary for identifying fans

C. the purpose of taste tests is to promote the sale of colas

D. the improvement of quality is the chief concern of the two cola companies

3.The word “burnout” (Line3, Para. 5) refers to the state of _________.

A. being seriously burnt in the skin

B. being badly damaged by fire

C. being unable to function because of excessive use

D. being unable to burn for lack of fuel

4.The author’s purpose in writing this passage is to ________.

A. emphasize that taste and price are closely related to each other

B. recommend that blind tasting be introduced in the quality control of colas

C. show that taste preference is highly subjective

D. argue that taste testing is an important marketing strategy

高三英语阅读理解中等难度题查看答案及解析

Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting.

We invited staff volunteers who had a strong liking for either Coca-Cola Classic or Pepsi. Diet Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.

We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished.

Getting all four samples right was a tough test but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly.

Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.

1.According to the passage the preference test was conducted in order to___________.

A. show that a person’s opinion about taste is mere guesswork

B. compare the ability of the participants in choosing their drinks

C. find out the role taste preference plays in a person’s drinking

D. reveal which cola is more to the liking of the drinkers

2.The statistics recorded in the preference tests show that____________.

A. there is not much difference in taste between Coca-Cola and Pepsi

B.few people had trouble telling Coca-Cola from Pepsi

C.people`s tastes differ from one another

D.Coca-Cola and  Pepsi are people`s two most favorite drinks

3.It is implied in the first paragraph that ________

A.the competition between the two colas is very strong

B.blind tasting is neccssary for identifying fans

C.the purpose of taste test is to promote the sale of colas

D.The improvement of quailty is the chief concern of the two cola companies

4.The underlined word "burnout" here refers to the state of ________

A.being seriously burnt in the skin

B.Being badly damaged by dire

C.Being unable to burn for lack of fuel

D.Being unable to function because of too much use

5.The author`s purpose in writing this passage is to ________

A.emphasize that taste and price are closely related to each other

B.Recommend that blind tasting be introduced in the quality control of colas

C.Show that taste preference is highly subjective

D.Argue that taste testing is an important marketing strategy

高三英语阅读理解中等难度题查看答案及解析

Taste is suc．h a subjective matter that we dori't usually conduct preference tests for food．The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．

We inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．

We eventually located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．

Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand．In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s．The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．

Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong．Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor．Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．

1.According to the passage the preference test was conducted in order to

A．show that a person's opinion about taste is mere guesswork

B．compare the ability of the participants in choosing their drinks

C．find out the role taste preference plays in a person's drinking

D．reveal which cola is more to the liking of the dr-inkcrs

2.The statistics recorded in the preference tests show that

A．there is not much difference in taste between Coca-Cola and Pepsi

B．few people had trouble telling Coca-Cola from Pepsi

C．people's tastes differ from one another

D．Coca-Cola and Pepsi are people's two most favorite drinks

3.It is implied in the first paragraph that

A．the competition between the two colas is very strong

B．blind tasting is necessary for identifying fans

C．the purpose of taste test is to promote the sale of colas

D．the improvement of quality is the chief concern of the two cola companies

4.The underlined word "bumout" here refers to the state of ________ ．

A．being seriously bumt in the skin

B．being badly damaged by fire

C．being unable to bum for lack of fuel

D．being unable to function because of too much use

5.The author's purpose in writing this passage is to ________．

A．emphasize that taste and price are closely related to each other

B．recommend that blind tasting be introduced in the quality control'of colas

C．show that taste preference is highly subjective

D．argue that taste testing is an important marketing strategy

高三英语阅读理解中等难度题查看答案及解析

It does not matter who wins. We are told that from day one. Usually, that statement is followed by some remark about being a loser. If we do not care who wins, then why do we compete? Fun, experience, the chance to meet new people --- these are the reasons we try to outdo each other.

People will compete over anything. Every Christmas, my neighbors and I have a little Christmas light competition. It is heaven for the electric company, but I think we give Will Rogers Airport a scare. It is bright enough to land a plane in our front yards. I admit that last year my neighbors won, but only because they bought every strand of lights Wal-Mart had before I could get there.

Personal competitions are great, but we get a little carried away. I cannot stand to see coaches shout at kids playing sports. Who cares if someone messes up and the other team advances?

I’m tired of people competing just to win. It happens not only in sports, but in music competitions, too. People auditioning（试音）for chair placement in certain bands can get really unfriendly. This year I did not audition for a certain band, but I went to auditions anyway. This was the first time I actually had the opportunity to comprehend the whole picture.

Other times I’ve been the person who was nervous and anxious. This time, I sat back and observed everyone else. I came to the realization that the people who aren’t so good are terrified of the good people, and the good people are scared stiff that the bad people have taken lessons and can now show them up. Unless a person is on the outside looking in, I don’t think anyone realizes this.

Maybe competing is human nature, but we shouldn’t let it influence our judgment. Being disrespectful to opponents（对手）, letting competition become our life, and becoming so involved that we close ourselves off from friends and family is not the meaning of competition.

A little competition is healthy, so it shouldn’t hurt anyone. If it does, someone somewhere needs to back off, find the good thing hidden inside, and try it again. Winning isn’t everything, and losing isn’t the end of the world.

1.The author mentions his competition with his neighbors to __________.

A. make excuses for his failure

B. express his concern about the airport

C. imply his neighbor cheated in the competition

D. show people really care about the result of competition

2.The underlined word “this” in Paragraph 5 refers to ________.

A. the rules of competition

B. competitors’ effort to win

C. the influence of competition on life

D. the negative attitude to competition

3.From the passage, we can learn that _______.

A. the author failed the audition

B. competitors may be unfriendly to each other

C. it is coaches who always mess up the match

D. those who observe opponents calmly always win

4.Which of the following opinions does the author probably accept?

A. Competition for the job is fierce.

B. Winning or losing is none of people’s concern.

C. Competition is healthy, but it can get out of hand.

D. The disadvantages of competition outweigh the benefits.

高三英语阅读理解中等难度题查看答案及解析

We know that a smile is usually a sign _____ people feel friendly and happy, but _____ we don’t know who the new person is?

A. that; what if　　　　 B. when; what

C. when; how about　　 　 D. if; how

高三英语单项填空中等难度题查看答案及解析

“Opinion” is a word that is used carelessly today. It is used to refer to matters of taste, belief, and judgment. This casual use would probably cause little confusion if people didn’t attach too much importance to opinion. Unfortunately, most believe it is of great importance. “I have as much right to my opinion as you to yours,” and “Everyone’s entitled to his opinion,” are common expressions. In fact, anyone who would challenge another’s opinion is likely to be considered intolerant(不可容忍的).

Is that label accurate? Is it intolerant to challenge another’s opinion? It depends on what definition of opinion you have in mind. For example, you may ask a friend “What do you think of the new Ford cars?” And he may reply, “In my opinion, they’re ugly.” In this case, it would not only be intolerant to challenge his statement, but foolish. It’s obvious that by opinion he means his personal preference, a matter of taste. And as the old saying goes, “It’s pointless to argue about matters of taste.”

　But consider this very different use of the term, a newspaper reports that the Supreme Court has delivered its opinion in a controversial(有争议的) case. Obviously the justices did not share their personal preferences, their likes and dislikes; they stated their considered judgment, painstakingly arrived at after thorough inquiry and careful consideration.

　Most of what is referred to as opinion falls somewhere between these two extremes. It is not an expression of taste. Nor is it careful judgment. Yet it may contain elements of both. It is a view or belief more or less casually arrived at, with or without examining the evidence. Is everyone entitled to his opinion? Of course, this is not only permitted, but guaranteed. We are free to act on our opinions only so long as, in doing so, we do not harm others.

1.Which of the following statements is TRUE according to the passage?

A. Everyone has a right to hold his own opinion.

B. Free expression of opinions often leads to confusion.

C. Most people tend to be careless in forming their opinions.

D. Casual use of the word “opinion” often brings about quarrels.

2.The new Ford cars are mentioned as an example to show that ________.

A. it is foolish to criticize a famous brand

B. one should not always agree to others’ opinions

C. personal tastes are not something to be challenged

D. it is unwise to express one’s likes and dislikes in public

3.Considered judgment is different from personal preference in that ________.

A. it is stated by judges in the court

B. it reflects public likes and dislikes

C. it is a result of a lot of argument　　

D. it is based on careful thought

4.As indicated in the passage, being free to act on one’s opinion ________.

A. means that one can ignore other people’s criticism

B. means that one can force others to accept his preferences

C. doesn’t mean that one has the right to do things at will

D. doesn’t mean that one has the right to charge others without evidence

高三英语阅读理解困难题查看答案及解析

Professor Johnson is such a _______ person that he always tries to finish the research, no matter how hard it is.

A.stubborn B.determined C.reliable D.remarkable

高三英语单项填空中等难度题查看答案及解析

We are often told by our teachers not to do such things that don’t _________a harmonious society.

A．come about        B．make for    C．come up     D．make up

高三英语单项填空简单题查看答案及解析

We have no doubt that if the students’ interest in the subject is motivated, they will ________ the challenge and commit more of their time and energy to their studies.

A. face up to. B. keep pace with.

C. put up with. D. live up to

高三英语单项填空中等难度题查看答案及解析

In an adult’s opinion, sleep is a precious commodity. Usually we don’t feel as if we get enough sleep, which is something we are always longing for.1. For some reason, kids never acknowledge the feeling of “tiredness” as meaning “I need sleep”. What’s more, for many children, sleep represents an unwanted separation from the important people in their lives.2.

How do parents make the problem worse? I hear so many parents complain that they can’t get their children to go to sleep. Let’s take a close look at this concept. We cannot make a child go to sleep, but we can make them go to bed.3. If you even try to control a child’s ability to go to sleep, you are losing the battle before you begin. Even our children themselves cannot really control when they go to sleep. The most we as parents can do is to make the environment helpful to sleep.4.

It’s time that you decided what your own feelings are about bedtime and analyzed your feelings and needs, and your child’s feelings and needs. 5. The most important guideline is that you decide what you are going to do, and then stick with it. Parents usually create their own problems by dancing around and between all the different bedtime methods until they get themselves angry and their kids confused. So, the first step is to decide exactly how you will handle bedtime. The second step is to communicate your rules to your child. The third step is to carry out the plan.

A. Being in bed is too lonely, too boring, and no fun at all!

B. I’m going to give you three ideas for solutions

C. In kids’ opinion, sleep plays an important role in childhood.

D. There’s a big difference between the two.

E. Sleep will then come on its own.

F. Can you give me some examples to deal with kids’ problem?

G. But to kids, sleep is purely and simply an unwanted interruption in a life full of fun.

高三英语七选五中等难度题查看答案及解析