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Corporate culture is the values and beliefs a company develops over time.The role of corporate culture isto improve a company’s mission and strategies,with long-term hopes of improvements in a company’s profit.Mostly corporate culture comes from a company’s top management.

One role of corporate culture is to influence employee behavior, honesty, and compliance(服从). A company does not have to necessarily create a direct influence for these actions.A direct influence may be a setof written regulations or other policies,and while these may be in place,the corporate culture is usually moreof an indirect influence.

While many companies try to create corporate culture through the use of written policies,its role isharder to define.The human factor has an influence on how corporate culture is expressed.The way uppermanagement acts and reacts to various situations defines how lower-level employees will act,and this aspectmay be more important than any written policy.

A company’s corporate culture can also extend beyond the walls of the business. Consumers who believe a company to be honest and forthright(直率)may be more loyal in their buying behavior. Employees in a company’s customer service department can also exhibit positive corporate culture to outside individuals.Inthis case,the culture creates a link between the company’s employees and its customers.How customers reactmay be a direct result from the company’s corporate culture.

Product quality can also be influenced by a company’s corporate culture.Companies that focus only onprofits may decide to avoid high-quality materials in products,but try to suggest that the products are ofhigher quality than they really are.This negative culture can then result in lower brand loyalty withconsumers.

1.What do we know about corporate culture from this passage?

A. It is a set of rules and regulations.

B. It is the way the employees act.

C. It is the values and beliefs of a company.

D. It is the long term hope of a company.

2.Which of the following is more efficient in creating corporate culture?

A. Making a set of rules and regulations.

B. Setting an example for the employees.

C. Learning the corporate culture regularly.

D. Encouraging the employees to work harder.

3.What can we infer from the fourth paragraph?

A. The customer is always right.

B. Corporate culture has different functions.

C. Without corporate culture,a company will die.

D. Positive corporate culture can promote sales.

4.Which word can describe the companies mentioned in the last paragraph?

A. Creative. B. Efficient.

C. Dishonest. D. Disloyal.

高三英语阅读理解中等难度题

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