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Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.
The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue(税收) overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.
1.According to the passage, which of the following is true?
A. All international managers can learn culture.
B. Business diversity is not necessary.
C. Views differ on how to treat culture in business world.
D. Most people do not know foreign culture well.
2.What does the underlined word “myopia” (in para. 3) mean?
A. difference B. similarity
C. foresight D. shortsightedness
3. We can infer from the passage that this article is supposed to be most useful for those_______
A. who are interested in researching the topic of cultural diversity
B. who have connections to more than one type of culture.
C. who want to travel abroad.
D. who want to run business on International Sale
4. According to Fortune, successful international companies___________ .
A. earn 20 percent or more of their revenue overseas
B. all have the quality of patience
C. will follow the overseas local cultures
D. adopt the policy of internationalization
高三英语阅读理解中等难度题查看答案及解析
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China is one of the countries with the richest history, culture and the most developed civilization, economy and political system on the planet. Their language has fascinated people a very long time and still does. These are only a few reasons for which today there are still a lot of students and tourists that are attracted by this country, its culture and economical growth. Numerous students decide to study abroad China every year as they want to experience the life there and learn its fascinating language.
There are over 500 dialects in China because of the big distance between villages and towns from the capital cities such as Beijing. In spite of great popularity that the English language has around the globe, Mandarin Chinese is the most spoken language in the entire world because of the fact that China is the most populated country on Earth, having more than 1.3 billion citizens. This is the main reason for which most students want to study Chinese in China.
On the other hand, China has the fastest growing and expanding economies in the world and this might give you the chance to take part in future projects in different areas of China. These are well—trained specialists around the world that decide to study Mandarin in China where they can become leaders in their specific field of operation. People who study Chinese in Beijing will have a lot of opportunities after mastering the Chinese alphabet and a lot of doors will open for them, giving them a lot of chances to succeed in their career.
To sum up, if you decide to study Chinese in Beijing, the best place to start your research and gather information is the Internet. Here you have various opportunities to study in China at affordable prices.
1.Why do large numbers of foreign students decide to come to China to study every year?
A. To experience the life here and learn Chinese.
B. To learn different dialects in China.
C. To earn money by teaching English in China.
D. To taste Chinese food and enjoy beautiful scenery.
2.We can know from the third paragraph that ___ .
A. China has paid much attention to development
B. More people will come to China to learn Chinese
C. it is fairly easy to find a favorite job in China
D. people can make more money in China in the future
3.What would be the best title for this passage?
A. The reasons of learning Chinese in Beijing
B. Chinese is easy for the foreigners to learn
C. Most people speak Chinese in the world
D. Chinese can help to find a good job in Beijing
高三英语阅读理解中等难度题查看答案及解析
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One of the most traditional features of American culture is to respect the self-made man — the man who has risen to the top through his own efforts, usually beginning by working with his hands. While the leader in business or industry or the college professor occupies a higher social position and commands greater respect in the community than the common laborer or even the skilled factory worker, he may take pains to point out that his father started life in America as a farmer or laborer of some sort.
This attitude toward manual(体力的) labor is now still seen in many aspects of American life. One is invited to dinner at a home that is not only comfortably but even luxuriously (豪华地) furnished and in which there is every evidence of the fact that the family has been able to afford foreign travel, expensive hobbies, and college education for the children; yet the hostess probably will cook the dinner herself, will serve it herself and will wash dishes afterward, furthermore the dinner will not consist merely of something quickly and easily assembled from contents of various cans and a cake or a pie bought at the nearby bakery. On the contrary, the hostess usually takes pride in careful preparation of special dishes. A professional man may talk about washing the car, digging in his flowerbeds, painting the house. His wife may even help with these things, just as he often helps her with the dishwashing. The son who is away at college may wait on table and wash dishes for his living, or during the summer he may work with a construction gang on a highway in order to pay for his education.
1.From the second paragraph of this passage we can find that _______.
A. Hagner busies herself by following a trend
B. Hagner doesn't spend much time on her full-time job
C. Hagner is interested in sports and music
D. Hagner wastes much time helping her children's lessons
2.British parents, as the writer described in this passage, _______.
A. treat their children as sports players
B. give their children little time to develop freely
C. bring up their children in a simple way
D. pay no attention to their children's lessons
3.The writer's opinion about after-school clubs is that ________.
A. activities in the country are too competitive
B. children should attend four clubs at a time
C. clubs should have more subjects for school children
D. some clubs result in competitive pressures
4.The last paragraph tells us that in Britain _______.
A. parents used to take their children to every club
B. parents have all benefited from children’s clubs
C. parents used to be wise on how to raise children
D. parents have come to know the standard of education
高三英语阅读理解中等难度题查看答案及解析
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One of the most widely accepted, commonly repeated assumptions (假设) in our culture is that if you exercise, you will lose weight. I exercise all the time, but I still have got fat that hangs over my belt when I sit. Why isn’t all the exercise getting rid of it?
It’s a question many of us could ask. More than 45 million Americans now belong to a health club, up from 23 million in 1993. We spend some $19 billion a year on gym memberships. Of course, some people join and never go. Still, as one major study — the Minnesota Heart Survey — found, more of us at least say we exercise regularly.
And yet obesity (肥胖) figures have risen sharply in the same period: a third of Americans are obese, and another third count as overweight by the Federal Government’s definition. Yes, it’s entirely possible that those of us who regularly go to the gym would weigh even more if we exercised less. But like many other people, I get hungry after I exercise, so I often eat more on the days I work out than on the days I don’t. Could exercise actually be keeping me from losing weight?
The popular belief that exercise is essential for weight control is actually fairly new. As recently as the 1960s, doctors routinely advised against too much exercise, particularly for older adults who could injure themselves. Today doctors encourage even their oldest patients to exercise, which is sound advice for many reasons: People who regularly exercise are at significantly lower risk for all manner of diseases — those of the heart in particular. They less often develop cancer and many other illnesses. But the past few years of obesity research show that the role of exercise in weight loss has been wildly over-evaluated.
“In general, for weight loss, exercise is pretty useless,” says Eric Ravussin, exercise researcher at Louisiana State University. Many recent studies have found that exercise isn’t as important in helping people lose weight as you hear so regularly in gym advertisements or on shows like The Biggest Loser — or from magazines like this one.
1. From the passage we learn that ____.
A. some Americans join a health club but never go there
B. the number of overweight people has doubled since 1993
C. more than 45 million Americans now go to the gym regularly
D. Americans waste too much money each year on sports
2. According to the passage, exercise ____.
A. has long been believed to be good for older adults
B. is not properly advertised as an effective way to lose weight
C. was first recognized as an effective way to lose weight in the 1960s
D. is less effective in preventing heart disease than what doctors believe
3. According to the writer, people might gain weight because ____.
A. they have the habit of going to the gym regularly
B. they eat the same food when they do not exercise
C. they exercise less than required by doctors
D. they eat more after they exercise
4. What may be the best title for this passage?
A. Overweight Is Not Good for Your Health
B. Exercise Won’t Make You Thin
C. Gym Is Part of American Lifestyle
D. Obesity Is a Social Problem in America
高三英语阅读理解中等难度题查看答案及解析
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One of the most widely accepted, commonly repeated assumptions (假设) in our culture is that if you exercise, you will lose weight. I exercise all the time, but I still have gut fat that hangs over my belt when I sit. Why isn’t all the exercise getting rid of it?
It’s a question many of us could ask. More than 45 million Americans now belong to a health club, up from 23 million in 1993. We spend some $19 billion a year on gym memberships. Of course, some people join and never go. Still, as one major study — the Minnesota Heart Survey — found, more of us at least say we exercise regularly.
And yet obesity (肥胖) figures have risen sharply in the same period: a third of Americans are obese, and another third count as overweight by the Federal Government’s definition. Yes, it’s entirely possible that those of us who regularly go to the gym would weigh even more if we exercised less. But like many other people, I get hungry after I exercise, so I often eat more on the days I work out than on the days I don’t. Could exercise actually be keeping me from losing weight?
The popular belief that exercise is essential for weight control is actually fairly new. As recently as the 1960s, doctors routinely advised against too much exercise, particularly for older adults who could injure themselves. Today doctors encourage even their oldest patients to exercise, which is sound advice for many reasons: People who regularly exercise are at significantly lower risk for all manner of diseases — those of the heart in particular. They less often develop cancer and many other illnesses. But the past few years of obesity research show that the role of exercise in weight loss has been wildly over-evaluated.
“In general, for weight loss, exercise is pretty useless,” says Eric Ravussin, exercise researcher at Louisiana State University. Many recent studies have found that exercise isn’t as important in helping people lose weight as you hear so regularly in gym advertisements or on shows like The Biggest Loser — or, for that matter, from magazines like this one.
The basic problem is that while it’s true that exercise burns calories and that you must burn calories to lose weight, exercise has another effect: it can make one hungry. That causes us to eat more, which in turn can negate (使无效) the weight-loss benefits we just gained. Exercise, in other words, isn’t necessarily helping us lose weight. It may even be making it harder.
1. From the passage we learn that ____.
A. some Americans join a health club but never go there
B. the number of overweight people has doubled since 1993
C. more than 45 million Americans now go to the gym regularly
D. Americans waste too much money each year on sports
2. According to the passage, exercise ____.
A. has long been believed to be good for older adults
B. is not properly advertised as an effective way to lose weight
C. was first recognized as an effective way to lose weight in the 1960s
D. is less effective in preventing heart disease than what doctors believe
3.According to the writer, people might gain weight because ____.
A. they have the habit of going to the gym regularly
B. they eat the same food when they do not exercise
C. they exercise less than required by doctors
D. they eat more after they exercise
4.What may be the best title for this passage?
A. Overweight Is Not Good for Your Health
B. Exercise Won’t Make You Thin
C. Gym Is Part of American Lifestyle
D. Obesity Is a Social Problem in America
高三英语阅读理解中等难度题查看答案及解析
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阅读下面材料，在空白处填入适当的内容（一个单词）或括号内单词的正确形式。
Hong Kong–Zhuhai–Macau Bridge is one of the most challenging constructions of its kind as well as the world’s 1.（long) sea-crossing bridge. Its life span 2.(set) at 120 years. It3. (reported) can stand magnitude-8 earthquake, scale-16 typhoon as well as the collision with 4.300,000-ton ship. The bridge is the national key project featured with strategic significance, large involvement, highly difficult level of construction, long construction time, high 5. (require) on technical design and environmental protection, many participant parties, complex management and coordination. Due to the long distances6.the cities, the project is actually a series of bridges and tunnels,7.(connect) by artificial islands. British newspaper “The Guardian” named the mega-structure one of 8. (it) “seven wonders of the modern world.”
It will be the first new land transport link between the east and west coasts of the Pearl River. The bridge will benefit the economic development of the whole of the Delta and create a regional transport network,9.(improve) upon 10.is considered to be a weak land transport network currently in place.
高三英语语法填空中等难度题查看答案及解析
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A Few Active Listening Guidelines
Listening is arguably the most important element of interpersonal communication. Our ability to listen well impacts the quality of all of our relationships, and not just at home with our family and friends—it can also affect our relationships and interactions on the job, as well as the effectiveness and quality of our work.
1. Instead, it is a skill that must be cultivated and practiced. Active listening means the difference between simply hearing, and listening with the intent to truly understand. It is a subtle but important distinction.
1. Give focused attention.
Try to minimize external (外部的) distractions. Turn down the noise, and put down or step away from what you’re doing if possible. 2. Don’t watch the clock, fidget (坐立不安) or go over your to-do list for later.
2. 3.
Direct eye contact shows your attention and intention to listen. This doesn’t mean stare, though. Be reasonable, but try not to let your eyes wander to whatever is going on around you.
3. Reflect back.
Restate, but don’t repeat word for word. Paraphrase what you think the other part is saying with responses such as: “What I’m hearing is…” or “Let me see if I’m following you... ”4.
4. Respond appropriately.
Be open and honest in your responses. Share your thoughts, insights and feelings in a clear, but respectful and considerate manner even if you disagree.
Active listening is a model for good communication. 5. It takes practice to develop active listening skills, and it’s a habit that has to be reinforced（加强）. Remind yourself that the goal of conversation is not merely to trade words, but to truly understand what the other party is saying and to be understood in turn.
A. Maintain eye contact.
B. Instead, focus on what is being said.
C. You do not have to agree on everything.
D. Also, set aside other internal thinking and dialogue.
E. Listening is not something that comes naturally or easily for most of us.
F. Reflecting what you’ve heard signals that you’re attempting to understand fully.
G. Remember that listening is not just to gather information and share ideas, but also to gain perspective and understanding.
高三英语七选五中等难度题查看答案及解析
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What are the basic elements of good manners? Certainly a strong sense of justice is one; courtesy （谦恭） is often more than a highly developed sense of play．A friend of mine once told me about a time when he was driving along a narrow, unpaved mountain road． was another car that produced clouds of , and it was a long way to the nearest highway．Suddenly, at a wider place, the car ahead off the road． that its owner might have engine trouble, my friend stopped and asked if anything was wrong．“ ,” said the other driver, “but you’ve borne my dust this far, I’ll with yours the rest of the way．”
Another element of courtesy is empathy （善解人意）, a that enables a person to see into the mind or heart of someone else, to understand the pain or there and to do something to it．A man dinning with his girlfriend in a restaurant was trying to open the cap of a beer bottle, but he couldn’t do it because of badly injured ．He asked a young busboy to help him．The boy took the bottle, turned his back momentarily and loosened the cap without difficulty．Then he it again．Turning back to the man, he to make great efforts to open the bottle without success．Finally, he took it into the kitchen and returned shortly, saying that he had to loosen it—but only with a special tool．
another element of politeness is the ability to treat all people , in spite of all status or importance． when you have doubts about some people, act as if they are worthy of your best manners．You may also be to find out what they really are．
1.A．Nothing B．anything C．something D．nobody
2.A．fair B．consistent C．significant D．positive
3.A．Behind B．Ahead C．After D．Beside
4.A．dust B．smoke C．gas D．pollution
5.A．Blocked B．used C．paved D．repaired
6.A．took B．pulled C．drove D．flew
7.A．Hoping B．Seeing C．Recognizing D．Thinking
8.A．Yes B．Sure C．No D．Ok
9.A．do away B．catch up C．put up D．go on
10.A．tool B．thought C．behavior D．quality
11.A．Unhappiness B．pleasure C．feeling D．attitude
12.A．Maximize B．expand C．minimize D．contract
13.A．legs B．arms C．fingers D．mouth
14.A．Loosened B．tried C．capped D．tightened
15.A．seemed B．pretended C．managed D．tried
16.A．offered B．tried C．managed D．failed
17.A．As B．But C．So D．Still
18.A．alike B．separately C．warmly D．nicely
19.A．Ever B．Specially C．Especially D．Even
20.A．Astonished B．frightened C．disappointed D．Depressed
高三英语完形填空中等难度题查看答案及解析
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Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origins is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial (最初的）attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.
Today, celebrities face ever more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s (自我的）potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion — like celebrity — has always been temporary.
1. Fashion magazines today ________.
A. seldom put models on the cover
B. no longer put models on the cover
C. need not worry about celebrities’ market potential
D. judge the market potential of every celebrity correctly
2. A change in the consumer market can be found today that _______.
A. price rather than brand name is more concerned
B. producers prefer models to celebrities for achievements
C. producers prefer TV actresses to film stars for advertisements
D. quality rather than the outside of products is more concerned
3. The underlined sentence in Paragraph 4 indicates that any wrong step will possibly ______.
A. decrease the popularity of a celebrity and the sales of his products
B. damage the image of a celebrity in the eyes of the general public
C. cut short the artistic careen of a celebrity in show business
D. influence the price of a celebrity’s products
4. The passage is mainly about _______.
A. celebrity and personal style
B. celebrity and market potential
C. celebrity and fashion design
D. celebrity and clothing industry
高三英语阅读理解中等难度题查看答案及解析
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Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-c
lass stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.However, for every success story, there’s a related warning tale
of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expa
nsion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.1.Fashion magazines today .
A. seldom put models on the cover
B. no longer put models on the cover
C. need not worry about celebrities’ market potential
D. judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that .
A. price rather than brand name is more concerned
B. producers prefer models to celebrities for advertisements
C. producers prefer TV actresses to film stars for advertisements
D. quality rather than the outside of products is more concerned
3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly .
A. decrease the popularity of a celebrity and the sales of his products
B. damage the image of a celebrity in the eyes of the general public
C. cut short the artistic career of a celebrity in show business
D. influence the price of a celebrity’s products
4.The passage is mainly about .
A. celebrity and personal style
B. celebrity and market potential
C. celebrity and fashion design
D. celebrity and clothing industry
高三英语阅读理解中等难度题查看答案及解析
lass stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.