When most people think of the word, “brand”, they think of the Nike Swoosh, Ford “blue oval,” McDonalds Golden Arches, or the “State Farm is There” jingle. They know what theywill get with a wellbranded product or service as promised. Think of Volvo, for instance, and your first thoughts are probably something like “well built, comfortable, Swedish” and, most of all, “safety”.
So a brand is a lot more than a logo, icon, or slogan. Catchy as it may sound, it isn’t the “brand” in the true sense—and it certainly isn’t what makes the brand valuable.A company’s brand is a promise. It’s a description of the company’s character. To some extent, it’s a mission; it’s how the company creates and delivers value. Also, it’s the feeling the company conveys to its stakeholders. Successful brands meet various challenges and consistently deliver on their promises, which is how they create brand value.To illustrate it, here are some brand promises from three highly successful, world-wide brands:The NFL: “To be the premier sports and entertainment brand that brings people together, connecting them socially and emotionally like no other.”Coca-Cola: “To inspire moments of optimism and uplift.”VirginAtlantic: “To be genuine, fun, contemporary, and different in everything we do at a reasonable price.”
Interesting. In none of the above cases does the brand promise describe what these companies do or provide. The NFL’s brand promise says nothing about football. Coca-Cola doesn’t talk about providing the best soft drinks in the world. And Virgin Atlantic’s promise goes a lot farther than seating passengers in its aircrafts.
Of course, a promise is nowhere near enough. The promise along with look, personality, time, money, and hard work combined can eventually help to build and maintain great brands and acquire a special patina(光泽) of what I call “me” appeal, showing my personal appetite. Apple has that patina. All of this can lead to sub-brands, like iPhone and iPad which acquire the glory of the parent brand.
Sometimes a brand is memorable because of little things. TD Bank has a special place in their branches for you to deposit all those coins you collect in jars. It is called the Penny Arcade that turns depositing your coins into a fun game in which you can even win prizes. Years ago, Dime Savings Bank in New York had a small dime(十分硬币) carrier. It was given to kids and then they’d fill up its 50 slots (投币口) with a dime in each one and bring it to exchange for a $5 bill.
1.What can we know from the first 2 paragraphs?
A. People tend to believe in top brands because they deliverwhat is promised.
B. Well branded Swedish products are of good quality but more costly than others.
C. Well branded products are faced with great challenges of quality currently.
D. A company shouldn’t care about logos because they can’t make the brand valuable.
2.In the author’s opinion, a brand promise is ___________.
A. thecontract between a company and the people who interact with it
B. the only way to build and maintain a great brand’s value
C. a description of what a company actually does for its consumers
D. an important factor contributing to the success of a brand
3.According to the passage, what isprobably “Virgin Atlantic”?
A. A financial company. B. A high-tech software product.
C. An airline company. D. An entertainment product.
4.What can be inferred from the passage?
A. Buying a certain brand says nothing about the person who buys it.
B. Little things can mean a lot and make a brand memorable.
C. Sub-brands are relatively easy to build and generate huge profits.
D. Dime Savings Bank’s dime carriers are difficult for kids to operate.
高三英语阅读理解中等难度题
When most people think of the word, “brand”, they think of the Nike Swoosh, Ford “blue oval,” McDonalds Golden Arches, or the “State Farm is There” jingle. They know what theywill get with a wellbranded product or service as promised. Think of Volvo, for instance, and your first thoughts are probably something like “well built, comfortable, Swedish” and, most of all, “safety”.
So a brand is a lot more than a logo, icon, or slogan. Catchy as it may sound, it isn’t the “brand” in the true sense—and it certainly isn’t what makes the brand valuable.A company’s brand is a promise. It’s a description of the company’s character. To some extent, it’s a mission; it’s how the company creates and delivers value. Also, it’s the feeling the company conveys to its stakeholders. Successful brands meet various challenges and consistently deliver on their promises, which is how they create brand value.To illustrate it, here are some brand promises from three highly successful, world-wide brands:The NFL: “To be the premier sports and entertainment brand that brings people together, connecting them socially and emotionally like no other.”Coca-Cola: “To inspire moments of optimism and uplift.”VirginAtlantic: “To be genuine, fun, contemporary, and different in everything we do at a reasonable price.”
Interesting. In none of the above cases does the brand promise describe what these companies do or provide. The NFL’s brand promise says nothing about football. Coca-Cola doesn’t talk about providing the best soft drinks in the world. And Virgin Atlantic’s promise goes a lot farther than seating passengers in its aircrafts.
Of course, a promise is nowhere near enough. The promise along with look, personality, time, money, and hard work combined can eventually help to build and maintain great brands and acquire a special patina(光泽) of what I call “me” appeal, showing my personal appetite. Apple has that patina. All of this can lead to sub-brands, like iPhone and iPad which acquire the glory of the parent brand.
Sometimes a brand is memorable because of little things. TD Bank has a special place in their branches for you to deposit all those coins you collect in jars. It is called the Penny Arcade that turns depositing your coins into a fun game in which you can even win prizes. Years ago, Dime Savings Bank in New York had a small dime(十分硬币) carrier. It was given to kids and then they’d fill up its 50 slots (投币口) with a dime in each one and bring it to exchange for a $5 bill.
1.What can we know from the first 2 paragraphs?
A. People tend to believe in top brands because they deliverwhat is promised.
B. Well branded Swedish products are of good quality but more costly than others.
C. Well branded products are faced with great challenges of quality currently.
D. A company shouldn’t care about logos because they can’t make the brand valuable.
2.In the author’s opinion, a brand promise is ___________.
A. thecontract between a company and the people who interact with it
B. the only way to build and maintain a great brand’s value
C. a description of what a company actually does for its consumers
D. an important factor contributing to the success of a brand
3.According to the passage, what isprobably “Virgin Atlantic”?
A. A financial company. B. A high-tech software product.
C. An airline company. D. An entertainment product.
4.What can be inferred from the passage?
A. Buying a certain brand says nothing about the person who buys it.
B. Little things can mean a lot and make a brand memorable.
C. Sub-brands are relatively easy to build and generate huge profits.
D. Dime Savings Bank’s dime carriers are difficult for kids to operate.
高三英语阅读理解中等难度题查看答案及解析
Most of the people think they should ________ of the hotel’s facilities when they are in hotel.
| A．take the advantage | B．take advantage |
| C．take an advantage | D．have the advantage |
高三英语单项填空简单题查看答案及解析
语法填空
When people hear the word ''rat'', they may think of dirty animals that spread disease. And if you are an English learner, you may also connect the word ''rat'' with bad 1. (express). For example, calling someone a ''rat'' is 2. big insult and ''rat race'' describes a joyless, hurried way of living. So rats 3. (general) are not beloved animals either in life or the English language. But the rat trainers at the nonprofit organization, APOPO, see the animals very differently.
Based on Tanzania, APOPO trains giant rats 4. (find) landmines. Humans 5. (use) metal-searching devices to do this work for years. But rats--- it turns out--- do it better. And they also cost 6. (little) money. APOPO estimates that worldwide there are 110 million 7. (hide) explosives (爆炸物) left over from wars. These explosives are still ''live'', or able to explode. The work that APOPO does is really important in spreading the fact 8. rats are not just a pest. They really are 9. (hero) and they show us every day that they are worthy 10. that name.
高三英语语法填空中等难度题查看答案及解析
When people think about British music, for the most part they think about the 60s or 70s with the likes of The Beatles and The Rolling Stones or more modern artists like Adele or Ed Sheeran. However, stuck between these two ages was, in my opinion, British music’s best period. The 90s were an optimistic time for Britain and indeed Europe, with the economy recovering from the lows of the 80s and the Cold War ending.
One of the defining features of 90s music was the birth of “Britpop”. This was a style of pop music that aimed to promote “Britishness” and commonly featured electric guitars, drums and male singers. Britpop was the style used by world-famous bands such as Oasis, Blur, Pulp and Suede who became known as “The Big Four”. The summer of 1995 was dominated by the “Battle of Britpop” which was between Blur and Oasis for the number one spot. Eventually, Blur won the battle and Oasis settled for second.
However, the 90s weren’t only for the boys, with major female groups also finding fame, the most well-known of which were “the Spice Girls” who were extremely popular in Britain and around the world. Once again they promoted “Britishness” and had catchy melodies and lyrics, but they also started the “Girl Power” movement which helped empower girls and women worldwide. It isn’t too far to assume that without their music, many female singers and artists who we love today would not have had the confidence to pursue their dream.
British music may have had many great times, however the 90s are often overlooked. Although I was not alive to enjoy the music properly, the 90s had a huge impact on British culture that can be felt today and I feel that the decade should get the recognition it deserves!
1.What can we infer from the first paragraph?
A.The Cold War came to an end in the 80s.
B.Britain’s economy began to pick up in the 90s.
C.The Beatles represented the best British music.
D.Adele is better than Ed Sheeran in modern music.
2.What is Paragraph 2 mainly about?
A.Britpop. B.Britishness.
C.The Big Four. D.Battle of Britpop.
3.What’s the most important influence of “the Spice Girls” according to the text?
A.Promoting “Britishness”. B.Empowering girls and women.
C.Creating catchy melodies. D.Finding fame for female groups.
4.The writer thinks the impact of the 90s music on British culture is ________.
A.underestimated B.well-recognized
C.fairly evaluated D.reasonably doubted
高三英语阅读理解中等难度题查看答案及解析
Most of the people present at the meeting think poorly of the proposal, which they think will________ the worsening of the environment.
A．adapt to B．refer to
C．subscribe to D．contribute to
高三英语单项填空中等难度题查看答案及解析
You probably don’t know as much as you think you do. When put to the test, most people find they can’t explain the workings of everyday things they think they understand. Don’t believe me? Find an object you use daily (an ear phone, a toilet, a stereo speaker) and try to describe how it works. 1. We call this phenomenon the illusion of explanatory depth(解释性深度错觉). It means you think you fully understand something that you actually don’t.
We see this every day in buzzwords (流行语). Though we often use them, their meanings are usually unclear. 2.
Several years ago, I attended a meeting where the president spoke about global business practice in the coming year. During the talk, people around the room nodded in agreement. Afterwards, though, many of them discussed how to manage global business practice, none of the people who had nodded in agreement could exactly describe what it actually meant.
No matter what job you do, discovering your gaps in knowledge is necessary. An unknown gap means you might not fully understand a problem. 3.
To discover the things you can’t explain, take a lesson from teachers. When you guide someone else, you have to fill the gaps in your own knowledge. But you don’t need to teach someone else. Explain concepts to yourself as you learn them. Get in the habit of self-teaching. Involve others in learning together. 4. Ask them to explain difficult concepts, even if you think everyone understands them. Not only will this help you to work through new ideas, but it will occasionally uncover places where your friends don’t understand the explanations.
5. They can help you have a better understanding of problems.
A. An active learner usually puts it into reality.
B. That can prevent you from solving the problem properly.
C. Your explanations can’t show your own knowledge gaps.
D. Help recognize the knowledge gaps of the people around you.
E. You’re likely to discover unexpected gaps in your knowledge.
F. They cover gaps in our knowledge, serving concepts we don’t fully understand.
G. When you do uncover these gaps, treat them as learning opportunities, not signs of weakness.
高三英语信息匹配中等难度题查看答案及解析
When people think of Hollywood, they think of the city where dreams come true. This did not apply to F. Scott Fitzgerald, a screenwriter who had his share of ups and downs in this land. Fitzgerald was not a successful Hollywood writer because he was not good at the career path he chose. He was an amazing novelist, but his efforts of turning them into screenplays ended in disappointment and confusion. It was because of a lack of potential for screenwriting as well as his addiction and desire to be famous.
Growing up as a boy, Fitzgerald went to movies a lot. He wanted to write stories that would eventually turn into movies. The problem was: just because Fitzgerald wanted to do something didn’t necessarily mean that he was good at it. He made his attempts, but most of these efforts ended in disappointment because he thought about the change from script（剧本）to screen too much. His plot was too detailed and complicated; his tone was too serious or his dialogue too sentimental（感伤的）.
Fitzgerald’s quick rise to fame also led to his fall. In life, things are not meant to happen all at once, all that the same time but it did for Fitzgerald. At his best time, three of his early stories were made into short films, including The Great Gatsby and Babylon Revisited. As the twenties approached, he was gradually forgotten by the reading public. He became drunk and constantly took pills both to sleep and wake up. His marriage was destroyed and his wife broke down mentally. He seemed unsure about his life.
Fitzgerald had another chance at success when many opportunities came his way, including revisions of Emlyn William’s play The Light of Heart and production of one of his own scripts, Cosmopolitan. However, these were all put aside and he was right back where he started, left behind and called a “ruined man”. Fitzgerald simply wanted too much in his life. He wanted “to be both a great novelist and a Hollywood success, to write songs like Cole Porter and poetry like John Keats”. His addiction to fame held him back and led to his failure as a Hollywood writer.
1.Which is a reason that Fitzgerald failed in screenwriting?
A. He was not talented in screenwriting.
B. He had a miserable family life.
C. He spent too much time watching movies.
D. He was greedy for money in his life.
2.Fitzgerald’s screenwriting was _____.
A. disappointing in ending
B. complex in plot
C. playful in tone
D. simple in dialogue
3.Which of the following was NOT written by Fitzgerald?
A. The Great Gatsby B. Babylon Revisited
C. The Light of Heart D. Cosmopolitan
4.When Fitzgerald had another chance at success, he ______.
A. took full advantage of it
B. went back home to start business
C. refused to make changes
D. started to write songs and poems
5.What is the best title of the passage?
A. Fallen for Fame Addiction: F. Scott Fitzgerald
B. An Inch into Fame: F. Scott Fitzgerald
C. F. Scott Fitzgerald: A Great Novelist
D. F. Scott Fitzgerald: A Great Screenwriter
高三英语阅读理解中等难度题查看答案及解析
Most of the females think that they understand their male mate very well when in fact it is not. He is just speaking with you and you are happy. Try to look behind his words and sneak into his mind. What would you find out if he is talking loving words in a boring tone? What if you are hugging him and he wants to sound to be uninterested. These are alarming situations and going to be serious if you do not take it into account. Men are more experienced to hide what they have in their minds. It_is_very_difficult_to_interpret_male_body_language_sometimes.
Male use their body language to express what they feel. They do not want to express in words. They just indicate and deliver signals to let you know whether they are interested, annoyed, bored，excited, happy or sad. When you are worried what to do when accepting a proposal from a man，just start observing his body language. This way would tell you a lot about his feelings and behavior. Men usually have reserved nature and do not want to expose their feelings. Male body would attract you as a man tends to face confrontation on the front end. Keep it remember that men usually upset more than women at last, so do not interpret it for something else.
Here we develop some tips for interested women to interpret or decode male body language. These tips are surely going to help you find the perfect match for you by understanding the male body language. Attention：A male tends to look leading male; Confident body language; Active listening; Eye Catching and Entering the personal bubble.
1. What does the underlined sentence in the 1st paragraph mean in fact?
A. Men are often hiding their real feelings in their minds.
B. Men are good at hiding their real feelings but showing the opposite.
C. Male body language contains many differences in meaning.
D. No one can understand the male body language.
2. When a man wants to express his real feelings，how does he do according to this passage?
A. He can use written language indirectly to express them.
B. He can directly speak out loudly.
C. He can take different steps depending on the facts.
D. He can express his feelings by body language.
3. What does the underlined word in the 2nd paragraph mean?
A. Difficulty. B. Frustration.
C. Coldness. D. Association.
高三英语阅读理解简单题查看答案及解析
阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。
When people think of Hollywood, they think of the city where dreams come true．This did not apply to F．Scott Fitzgerald, a screenwriter who had his share of ups and downs in this land．Fitzgerald was not a successful Hollywood writer because he was not good at the career path he chose．He was an amazing novelist, but his efforts of turning them into screenplays ended in disappointment and confusion．It was because of a lack of potential for screenwriting as well as his addiction and desire to be famous．
Growing up as a boy, Fitzgerald went to movies a lot．He wanted to write stories that would eventually turn into movies．The problem was: just because Fitzgerald wanted to do something didn’t necessarily mean that he was good at it．He made his attempts, but most of these efforts ended in disappointment because he thought about the change from script（剧本）to screen too much．His plot was too detailed and complicated; his tone was too serious or his dialogue too sentimental（感伤的）．
Fitzgerald’s quick rise to fame also led to his fall．In life, things are not meant to happen all at once, all that the same time but it did for Fitzgerald．At his best time, three of his early stories were made into short films, including The Great Gatsby and Babylon Revisited．As the twenties approached, he was gradually forgotten by the reading public．He became drunk and constantly took pills both to sleep and wake up．His marriage was destroyed and his wife broke down mentally．He seemed unsure about his life．
Fitzgerald had another chance at success when many opportunities came his way, including revisions of Emlyn William’s play The Light of Heart and production of one of his own scripts, Cosmopolitan．However, these were all put aside and he was right back where he started, left behind and called a “ruined man”．Fitzgerald simply wanted too much in his life．He wanted “to be both a great novelist and a Hollywood success, to write songs like Cole Porter and poetry like John Keats”．His addiction to fame held him back and led to his failure as a Hollywood writer．
1.Which is a reason that Fitzgerald failed in screenwriting?
A．He was not talented in screenwriting．
B．He had a miserable family life．
C．He spent too much time watching movies．
D．He was greedy for money in his life．
2.Fitzgerald’s screenwriting was _____．
A．disappointing in ending
B．complex in plot
C．playful in tone
D．simple in dialogue
3.Which of the following was NOT written by Fitzgerald?
A．The Great Gatsby
B．Babylon Revisited
C．The Light of Heart
D．Cosmopolitan
4.When Fitzgerald had another chance at success, he ______．
A．took full advantage of it
B．went back home to start business
C．refused to make changes
D．started to write songs and poems
5.What is the best title of the passage?
A．Fallen for Fame Addiction: F．Scott Fitzgerald
B．An Inch into Fame: F．Scott Fitzgerald
C．F．Scott Fitzgerald: A Great Novelist
D．F．Scott Fitzgerald: A Great Screenwriter
高三英语阅读理解简单题查看答案及解析
阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。
When people think of Hollywood, they think of the city where dreams come true．This did not apply to F．Scott Fitzgerald, a screenwriter who had his share of ups and downs in this land． Fitzgerald was not a successful Hollywood writer because he was not good at the career path he chose．He was an amazing novelist, but his efforts of turning them into screenplays ended in disappointment and confusion．It was because of a lack of potential for screenwriting as well as his addiction and desire to be famous．
Growing up as a boy, Fitzgerald went to movies a lot．He wanted to write stories that would eventually turn into movies．The problem was: just because Fitzgerald wanted to do something didn’t necessarily mean that he was good at it．He made his attempts, but most of these efforts ended in disappointment because he thought about the change from script（剧本）to screen too much．His plot was too detailed and complicated; his tone was too serious or his dialogue too sentimental（感伤的）．
Fitzgerald’s quick rise to fame also led to his fall．In life, things are not meant to happen all at once, all that the same time but it did for Fitzgerald． At his best time, three of his early stories were made into short films, including The Great Gatsby and Babylon Revisited． As the twenties approached, he was gradually forgotten by the reading public． He became drunk and constantly took pills both to sleep and wake up．His marriage was destroyed and his wife broke down mentally．He seemed unsure about his life．
Fitzgerald had another chance at success when many opportunities came his way, including revisions of Emlyn William’s play The Light of Heart and production of one of his own scripts, Cosmopolitan．However, these were all put aside and he was right back where he started, left behind and called a “ruined man”．Fitzgerald simply wanted too much in his life．He wanted “to be both a great novelist and a Hollywood success, to write songs like Cole Porter and poetry like John Keats”．His addiction to fame held him back and led to his failure as a Hollywood writer．
1.Which is a reason that Fitzgerald failed in screenwriting?
A． He was not talented in screenwriting．
B． He had a miserable family life．
C． He spent too much time watching movies．
D． He was greedy for money in his life．
2.Fitzgerald’s screenwriting was _____．
A． disappointing in ending
B． complex in plot
C． playful in tone
D． simple in dialogue
3.Which of the following was NOT written by Fitzgerald?
A． The Great Gatsby B． Babylon Revisited
C． The Light of Heart D． Cosmopolitan
4.When Fitzgerald had another chance at success, he ______．
A． took full advantage of it
B． went back home to start business
C． refused to make changes
D． started to write songs and poems
5.What is the best title of the passage?
A． Fallen for Fame Addiction: F．Scott Fitzgerald
B． An Inch into Fame: F．Scott Fitzgerald
C． F．Scott Fitzgerald: A Great Novelist
D． F．Scott Fitzgerald: A Great Screenwriter
高三英语阅读理解中等难度题查看答案及解析