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You already know that colors can suggest a mood or attitude, but do you know that color is a ________ that can persuade us to buy things? According to some researches, color can be up to 85 percent of the reason we ________ to purchase something. Smart marketers know: Color ________!

“Right” colors make products “better”

Colors ________ how we feel about the food we eat. For example, orange juice with ________ orange color was preferred over naturally colored orange juice and was thought to be sweeter.

In the case of ________, color also plays a role. Have you ever noticed that pink is often used as the color of face creams? That’s for a good reason. In a research study, some women were given pink and white face creams, which were ________ except for their color. One hundred percent of the women said that the pink face creams were more effective and ________ on sensitive skin.

More colorful, more personalized

We need not only good quality products, but personalized ones. This urges manufacturers to make their products more and more “colorful”.

Take M&M’s Milk Chocolate Candies for example. Having a packet of M&M’s candies in ________, choosing which ones to eat first according to their colors -- many of us probably have had such experience.

A variety of colors is the ________ of the classic candies. Now they have come with even more custom colors that will be sure to “________ in your mouth, not in your hand!” Gold, silver, pink and many other colors are available to choose from. Eating such candies must be a ________ “sweet” experience.

Another successful color marketing example is Apple’s iPod. Does Apple have ________ MP3 technology? Maybe, but that’s not the point, marketing experts say. What makes the iPod so successful is “the ________ that makes it easy for people to express themselves through color choices.” The fourth generation of iPod Nano features nine colors -- pink, red, orange, yellow and so on. Color, as a personal statement, adds a touch of ________ to the MP3 player.

1.A.sign B.therapy C.tool D.phenomenon

2.A.decide B.cause C.refuse D.swear

3.A.advertises B.sells C.claims D.exclaims

4.A.reflect B.recall C.influence D.stimulate

5.A.improved B.developed C.strengthened D.addicted

6.A.fashion B.cosmetics C.physiology D.psychology

7.A.ideal B.smooth C.identical D.ripe

8.A.efficient B.influential C.practical D.milder

9.A.mind B.mouth C.hand D.pocket

10.A.signature B.taste C.innovation D.signal

11.A.swallow B.digest C.chew D.melt

12.A.specially B.particularly C.normally D.unusually

13.A.inferior B.superior C.priority D.supportive

14.A.design B.color C.content D.system

15.A.humanity B.popularity C.individuality D.activity

高三英语完形填空中等难度题

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