Classified advertising is that advertising wh...

Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such groupings as ―Help Wanted, RealEstate(不动产), Lost and Found are made, the rate charged being less than for display advertising. Classified advertisements are a convenience to the reader and a saving to the advertiser.

The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The advertisers may, therefore, use a very small advertisement if it was placed among larger advertisements in the paper. It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs.

As his attention is voluntary, the advertiser does not need to rely too much extent ondisplay type to get the reader’s attention. Formerly all classified advertisements were of the same size and did not have display type. With the increase in the number of such advertisements, however, each advertiser within a certain group is competing with others in the same group for the reader’s attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality advertisement. This is particularly true of real estate advertising?

1.The following facts are advantages of classified advertising EXCEPT ____.

A.It helps to reduce the advertising cost.

B.It attracts the target readers’ attention easily.

C.It provides more information for the readers.

D.It doesn’t have to rely too much on display type.

2.Which is the example given of types of classified advertisement?

A.Houses for sale. B.People who are asking for help.

C.Job hunting. D.People who are lost.

3.What do readers usually do when they look through classified advertisements?

A.They are in a new frame of mind to buy anything.

B.They look for something they need.

C.They feel lost in so many classified advertisements.

D.They maintain the same emotions as reading display advertisements.

4.According to the text, in which way have the classified advertisements changed nowadays?

A.They are charged for no money.

B.They are divided into more groups.

C.They are less formal than ever.

D.They depend more on display type.

高三英语阅读理解中等难度题查看答案及解析

Air pollution is a leading cause of cancer and classified among Group 1,or top, human carcinogens (致癌物质), said the International Agency for Research on Cancer (IARC), which is the World Health Organization's (WHO) cancer agency, on Oct 17,2013.

The most widely used system for classifying carcinogens comes from the IARC, which places them into five groups. Group 1 carcinogens definitely cause cancer in humans. Group 2A is probably carcinogenic to humans, Group 2B is possibly carcinogenic, the carcinogenicity of Group 3 in humans is unclassifiable, and Group 4 is probably not carcinogenic to humans. Only a little more than 100 are classified as Group 1 cancer-causing substances, including ultraviolet radiation and tobacco smoke.

“Our task was to evaluate the air everyone breathes rather than focus on specific air pollutants,” the lARC's Dana Loomis said in a statement. “The results from the reviewed studies point in the same direction: the risk of developing lung cancer is significantly increased in people exposed to air pollution.”

In 2010, lung cancer resulting from air pollution killed 223,000 people worldwide, and there was also convincing evidence that it increases the risk of bladder (膀腕) cancer, according to the IARC.

Air pollution is already known to raise risks for a wide range of illnesses, including respiratory and heart diseases.

Air pollution is global, although the levels of it vary over space and time.

Loomis said people in Asia, eastern North America, some places in Central America and Mexico, as well as North Africa have relatively high exposure. Developing countries with large populations and booming manufacturing sectors, such as China, are particularly at risk.

Many cities in China, such as Beijing, frequently see smog. This week, Harbin, the capital city of Heilongjiang province, became the first Chinese city to officially suspend classes due to serious smog

Many developed countries face similar problems, although to a lesser degree than most developing nations. In Europe, levels of many pollutants have fallen. But between 91 and 96 percent of Europeans living in cities are exposed to levels of PM2.5—tiny particles with a diameter of less than 2.5 micrometers—that are higher than the WHO safety limits, says a report published by the European Environment Agency on Oct 15.

Although both the composition and levels of air pollution can vary dramatically from one location to the other, the 1ARC said its conclusions apply to all regions of the world.

“Given the scale of the exposure affecting people worldwide, this report should send a strong signal to the international community to take action without further delay,” said Christopher Wild, director of the IARC.

1.What might be the best title of the passage?

A. Signals of air pollution

B. Safety limits of air pollution

C. Air pollution, cancer risk

D. Air pollution, smog risk

2.What’s the main task of IARC?

A. To focus on cancer-causing substances.

B. To evaluate the air quality.

C. To study the developing risk of cancer.

D. To send signals to the international community.

3.Why should the international community take action without further delay?

A. The composition and levels of air pollution vary from place to place.

B. More and more people in developing countries are exposed to air pollution.

C. Developed countries face air pollution, the level of which is higher than the safety limits.

D. A large number of people worldwide are exposed to air pollution.

高三英语阅读理解中等难度题查看答案及解析

Air pollution is a leading cause of cancer and classified among Group 1,or top, human carcinogens (致癌物质), said the International Agency for Research on Cancer (IARC), which is the World Health Organization's (WHO) cancer agency, on Oct 17,2013.
　　 The most widely used system for classifying carcinogens comes from the IARC, which places them into five groups. Group 1 carcinogens definitely cause cancer in humans. Group 2A is probably carcinogenic to humans, Group 2B is possibly carcinogenic, the carcinogenicity of Group 3 in humans is unclassifiable, and Group 4 is probably not carcinogenic to humans. Only a little more than 100 are classified as Group 1 cancer-causing substances, including ultraviolet radiation and tobacco smoke.
“Our task was to evaluate the air everyone breathes rather than focus on specific air pollutants,” the lARC's Dana Loomis said in a statement. “The results from the reviewed studies point in the same direction: the risk of developing lung cancer is significantly increased in people exposed to air pollution.”
　　 In 2010, lung cancer resulting from air pollution killed 223,000 people worldwide, and there was also convincing evidence that it increases the risk of bladder (膀腕) cancer, according to the IARC.
Air pollution is already known to raise risks for a wide range of illnesses, including respiratory and heart diseases.
　　 Air pollution is global, although the levels of it vary over space and time.
　　 Loomis said people in Asia, eastern North America, some places in Central America and Mexico, as well as North Africa have relatively high exposure. Developing countries with large populations and booming manufacturing sectors, such as China, are particularly at risk.
　　 Many cities in China, such as Beijing, frequently see smog. This week, Harbin, the capital city of Heilongjiang province, became the first Chinese city to officially suspend classes due to serious smog
Many developed countries face similar problems, although to a lesser degree than most developing nations. In Europe, levels of many pollutants have fallen. But between 91 and 96 percent of Europeans living in cities are exposed to levels of PM2.5—tiny particles with a diameter of less than 2.5 micrometers—that are higher than the WHO safety limits, says a report published by the European Environment Agency on Oct 15.
　　 Although both the composition and levels of air pollution can vary dramatically from one location to the other, the 1ARC said its conclusions apply to all regions of the world.
“Given the scale of the exposure affecting people worldwide, this report should send a strong signal to the international community to take action without further delay,” said Christopher Wild, director of the IARC.

1.What might be the best title of the passage?

A. Signals of air pollution

B. Safety limits of air pollution

C. Air pollution, cancer risk

D. Air pollution, smog risk

2.What’s the main task of IARC?

A. To focus on cancer-causing substances.

B. To evaluate the air quality.

C. To study the developing risk of cancer.

D. To send signals to the international community.

3.Why should the international community take action without further delay?

A. The composition and levels of air pollution vary from place to place.

B. More and more people in developing countries are exposed to air pollution.

C. Developed countries face air pollution, the level of which is higher than the safety limits.

D. A large number of people worldwide are exposed to air pollution.

高三英语阅读理解中等难度题查看答案及解析

It was with great excitement one morning in July ____ the young man read a classified advertisement．

A．when            B．that              C．who              D．which

高三英语单项填空中等难度题查看答案及解析

A good advertisement often uses words ________ people attach positive meanings.

高三英语单项填空中等难度题查看答案及解析

I know that half of ____ I spend _____ is wasted.

高三英语单项填空中等难度题查看答案及解析

Advertising is different from other forms of communication in that the advertiser pays for the message________ .

A．to deliver         B．having delivered    C．to be delivered     D．delivering

高三英语单项填空中等难度题查看答案及解析

Advertising is different from other forms of communication in that the advertiser pays for the message ________.

A. to deliver           B. delivered         C. to be delivered     D. delivering

高三英语单项填空中等难度题查看答案及解析

Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ spending power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额)

These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

1.Which was one of the problems Sparrow faced before Pearson became CEO?

A.The number of its customers was declining.

B.Its customers found the food unhealthy.

C.It was in need of financial support.

D.Most of its restaurants were closed.

2.For what purpose did Pearson start the advertising campaign?

A.To build a good relationship with the public.

B.To stress the unusual tradition of Sparrow.

C.To learn about customers’ spending power.

D.To meet the challenge from Marcy’s restaurants.

3.What do know about the TV ads of Sparrow?

A.They changed people’s views on pop stars.

B.They amused the public with original songs.

C.They focused on the superiority of its products.

D.They influenced the eating habits of the audience.

4.What was Pearson’s achievement as a CEO?

A.He managed to pay off Sparrow’s debts.

B.He made Sparrow much more competitive.

C.He helped Sparrow take over a company.

D.He improved the welfare of Sparrow employees.

高三英语阅读理解中等难度题查看答案及解析

Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original sons performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover. (营业额)

These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

1.Which was one of the problems Sparrow faced before Pearson became CEO?

A. The number of its customers was declining

B. It was in need of financial support

C. Its customers found the food unhealthy

D. Most of its restaurants were closed

2.What does the underlined word “them” in Paragraph 2 refer to?

A. Customers of Sparrow restaurants

B. Sparrow restaurants

C. other fast-food chains

D. Customers of other fast-food chains

3.For what purpose did Pearson start the advertising campaign?

A. To stress the unusual tradition of Sparrow

B. To lean about customers; spending power.

C. To meet the challenge from Marcy’s restaurants.

D. To build a good relationship with the public

4.What was Pearson’s achievement as a CEO?

A. He made Sparrow much more competitive

B. He managed to pay off Sparrow’s debts.

C. He helped Sparrow take over a company

D. He improved the welfare of Sparrow employees

高三英语阅读理解中等难度题查看答案及解析